Take this quick self-assessment to evaluate your organization's performance across key revenue marketing capabilities. Instantly receive a dashboard and executive report with actionable insights on strengths, gaps, and areas for improvement. Revenue marketing aligns marketing and sales to drive measurable growth by focusing on value-led CTAs and raising sales profiles through creativity and marketing. It emphasizes customer-centric campaigns, data-driven strategies, and collaboration between teams to position sales as trusted advisors. By understanding customer needs and optimizing resources, revenue marketing reduces waste and creates a predictable, profitable pipeline. There are 16 criteria to assess—each crucial to driving campaign profitability (often weighted as a percentage of importance). For a detailed breakdown and to understand which criteria could be the most profitable for you, visit www.revenuepractice.com.